Events

Build Your Market: Surviving and Thriving in the COVID-19 Pandemic

In this unprecedented time, customers are wary of taking any unnecessary trips outside of their homes. As a result, many businesses are finding their revenue streams dried up, and many business owners worry about the long-term sustainability of their businesses. Fortunately, there are several cost-free steps that business owners can take to stabilize their revenue and see increases in their leads, sales and income. In this Build Your Market online workshop, we’ll cover the strategies you can adopt to weather the COVID-19 pandemic, opportunities presented by the economic downturn, and ways you can actively grow your business so that it’s even more resilient in the future.

Build Your Market is a 4-week course that includes:

• Four, 3 1/2-hour class sessions

• Valuable interaction and shared learning with other business owners

• Opportunity for one-on-one business advising

Build Your Market will teach you how to:

• Greatly increase your current lead flow with simple, easy, no-cost strategies

• Optimize your website and social media strategies

• Determine the best channels to reach your target market

• Significantly grow traffic to your website – broaden your reach

• Build loyalty and sales through your existing customers

• Create partnerships with other business owners to build community

• Leverage your relationships with suppliers, vendors, and local organizations

• Create a customized, comprehensive marketing plan specific to YOUR business And much, much more!

Build Your Market course training modules:

Class 1

Keys to Successful Marketing

• Developing a recognizable brand
• Differentiating Yourself from your Competitors
• Mission and Core Values – why do they matter?
• Defining your Target Market – who is your ideal customer?

Class 2

Effective Lead Generation

• Understanding your Customer’s Needs, Wants and Desires
• How to choose your marketing channels
• Website Best Practices
• Social Media Integration

Class 3

Closing More Sales

• Building Relationships
• Internal Marketing and Customer Retention
• How to generate referrals
• Why everyone in your organization is a Salesperson

Class 4

Maximizing Profitability

• Pricing Strategies
• Develop your Marketing Plan
• Knowing when to outsource
• Myth-Busting: You don’t have to spend money to make money

Instructions: Jennifer Dye, Small Business Development Center