Learn digital marketing strategies to grow your online brand by leveraging Google Search Engine Optimization (SEO), content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, email marketing and event sites. This keynote will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting and recruiting work.
Key Learning Points:
-Learn ways to increase your visibility in Google’s organic search results
-How to use online tools to generate traffic both online and off
-Leverage social media platforms to build online influence
-Discover ways to be seen as an industry expert
David Mitroff, Ph.D. is a business growth strategist, speaker, and author who founded Piedmont Avenue Consulting, Inc. (PiedmontAve.com), that creates brand awareness, strengthens customer loyalty and streamlines business processes. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation.
If follow up is a hard heavy "to do" then the Follow Up Sales Strategies Presentation is for you. You'll learn that follow up is merely a matter of having effective habits and good systems in place. If you struggle getting your follow up work done, it's not because you don't have time, you're not organized or you're not good at sales...it's because you haven't learned the right systems and skill set. Understanding this will help put you in the flow of ease of getting this all important work done on a daily basis.
In the Follow Up Sales Strategies Presentation, you'll learn:
Improving your follow up skills will help you get more clients and close more sales!
Wanda Allen is an International speaker, coach, corporate trainer, author and award winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25 year corporate career where she held the position of Senior Vice President for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training on business development, maintaining client relationships and customer service. She has a strong skill set for developing systems and applied this skill to the follow up process. What she teaches is tried, tested and proven. After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow up skills.
Today's most successful businesses use Customer Experience Plans to create a customer-first culture that guides all of their business decisions. They recognized that customers continually assess how well their needs were being met, how easy they were to do business with, and how enjoyable they were to do business with. These successful businesses have aligned their products and services with a "customer-first" methodology, and the results are staggering. Companies that make every business decision based on their Customer Experience Program:-typically spend less on marketing-attract the right type of customer-have fewer price-sensitive customers-have more customers willing to try other products and services.
The bottom line is, these businesses listened and adjusted to their ideal client's needs, which in return attracted more ideal clients.
Brian believes that today's small business owners are in a perfect position to take advantage of customer-first methodologies and grow their business. Brian will share the fundamentals for starting your successful Customer Experience Program. He will also share the eight stages of Customer Care that his own business uses within their Customer Experience Plan. By the end of the presentation, attendees will understand the importance of a CX Program and have a high-level understanding of the steps necessary to gain an advantage in their market.
Kyle will discuss the importance of videography in modern marketing and offer the starting steps businesses need for making quality video content. There will also be an open Q&A period for those in attendance.
Kyle Mimm is the Co-Owner and Founder of Olympian Digital Marketing — a local Washington business dedicated to helping small businesses succeed in the digital marketplace. Kyle has an expansive background in communications and marketing. After finishing his service in the Marine Corps, Kyle directly began working in the film and commercial video industry while earning his Bachelor’s Degree in Digital Cinematography. After years of work as a Producer and Videographer, Kyle found that he particularly enjoyed the business side of the industry and began to focus his talents on marketing and communication. Since then Kyle has used his combined talents to help multiple businesses and state agencies grow their online presence and find success in the digital marketplace.