We hear the acronym “SEO” all the time…but what exactly does that entail? This SEO 101 webinar will answer exactly that! We will talk through techniques for conducting basic keyword research that every business owner should do for their business. Next, we’ll review strategies for using those good keyword phrases that you’d like to be found by in order to demonstrate to search engines that your content is relevant, so that you may draw more traffic to your web site. Finally, we’ll cover how to set up your Google My Business page, and how to use all of the social media platforms where you have a presence, to improve your SEO.
There will be dedicated time for questions and answers, so you can see how to apply what you’ve learned to improving your own search engine optimization across all platforms.
The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor. Liz owned her own website design and development firm and has extensive experience coaching entrepreneurs in marketing, online marketing, business planning, loan packaging, HR, and leadership. See more about Liz at https://wsbdc.org/advisors/liz-jamieson/ This training is offered as part of the partnership between the Washington Small Business Development Centers and Washington State University.